
ABOUT US
Brian is a dynamic entrepreneur and CEO with a proven track record of scaling high-performance service businesses. As the founder and driving force behind Pinnacle Maintenance Group, Brian transformed a service startup into Seattle’s largest privately held interior and exterior maintenance company. Under his leadership from its inception in 2015 to its successful acquisition in 2022, Pinnacle grew to generate $40mm in annual sales, powered by a culture rooted in scalability, sales & operational excellence, while always focusing on employees first.
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Following Pinnacle’s acquisition, Brian took on the role of CEO of AAdvanced Services, the largest privately held septic service company in Washington, Idaho and Montana where he continues to apply his expertise in operational leadership, strategic growth, and team development to elevate service standards while growing new markets.
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Brian founded Blu Collar Consulting Group to share the lessons of his entrepreneurial journey with other business owners. His mission is to help leaders unlock both professional and personal growth through tailored, hands-on consulting. Blu Collar’s customized, results-driven approach delivers measurable impact for companies of all sizes, empowering them to achieve their present and future goals.
Brian Cross
President & Founder


"The biggest mistake a small business can make is thinking like a small business."
OUR SERVICES
BUILDING A BUSINESS PLAN
Building and growing a business is tough. There’s more competition than ever, and it feels like new business “gurus” pop up every day spouting conflicting advice.
We get it.
At Blu Collar Consulting we’ve successfully coached startup landscaping companies to large restaurant chains to their first seven figures across multiple industries, including professional services, retail, manufacturing, and eCommerce, to unlock their full potential.
No matter how good your business idea is or how hard you work, the key to growing your business is finding the right execution strategy. Setting clear goals and identifying how those goals align with your mission are critical factors in your business success.
Every day we help entrepreneurs like you build and grow exceptional businesses through our Business Coaching programs.
STRATEGY AND OPERATION
Blu Collar Consulting Group offers nearly 200 different types of services to our clients in order to teach them about the “business side” of their business. We assist them in maintaining positive cash flow, controlling costs and accelerating profitable growth, thus allowing entrepreneurial business owners to improve their businesses in order to make the most of their professional and personal lives. Whether helping on a five year growth forecast, company organizational chart or ten year exit strategy, Blu Collar Consulting can help.
IMPROVING PROCESSES
Our team aims to improve a company by improving its processes. It results in increased revenue, cost-cutting, waste reduction, mistake prevention, satisfied customers, business growth and more. It is a cyclic process since there is always room for improvement within a process. Using human resource software, inventory management software or fleet vehicle software, we are here to help the implementation process transition easily with ongoing support.